Problem

Finding updated regulations and licensing information for hunting and fishing can be a daunting task. Historically, it tends to involve searching a 200 page (unsearchable) PDF and checking several different websites and occasionally a few phone calls to game wardens. 

FarWide was created to solve this dilemma and to make it easier for hunter and anglers to get out there. We especially wanted to target those people that grew up participating in these types of activities but moved to an urban area and lost touch with the outdoors.

Role & stakeholders

With a small team, the design process moved quickly and efficiently. We frequently relied on our network of hunter and anglers to provide feedback and participate in user testing sessions.

Process

• Generative Research

• Card Sorts

• Low Fidelity User Flows

• High Fidelity Prototyping

• Concept testing

• Implementation and delivery

• Usability testing

• AB Testing